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It's the little things...

Normally, receiving a "Your order has shipped" email from an e-commerce site is no big deal, promptly being moved to the appropriate mail folder. But the one from Split Reason was worthy of a thorough read at least:

Your ordered item(s) have been gently taken from our shelves with a set of sterilized, contamination-free gloves and placed onto a satin pillow. A team of 100 employees inspected your order and folded, polished and spit-shined it to perfection, making sure everything was in the best possible condition before mailing.

Our packing specialist from Japan lit a commemorative candle and a hush fell over the crowd as he put your item(s) into the finest corrugated cardboard box that money can buy. We all proceeded to have a wonderful celebration afterwards and the whole party marched down the street to the post office where the entire city of Vancouver waved "Bon Voyage!" to your package.

We hope you had a wonderful time shopping with us, we sure did! Your picture now hangs on our wall as "Customer of the Year" amidst the endless rows of other "Customers of the Year". We're all very exhausted now, but can't wait for you to come back again so we can once again hold our sacred shipping ceremony.

In the big scheme of things, doesn't really matter much, but it's still a nice touch.

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This page contains a single entry from the blog posted on September 14, 2004 11:07 PM.

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