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They Are Watching

House of Cards (Under Construction)

So I've been futzing around with Web 2.0 social media sites within the past year, sites like Flickr, Twitter, FriendFeed, etc. Now I'm used to individuals owning accounts in social media sites, but it never occurred to me that corporations would have them too. Not only own the accounts but actually hire someone to actively engage the community in their name.

The first time I ran into this was back in December when I tweeted about TurboTax. Just an offhand, flippant remark that I expected to be just read and ignored by my paltry few subscribers just like most of my other tweets. So I was completely floored when I actually received a reply. My first thought was, damn, that's kinda creepy. But then I thought about it a bit longer and decided that ok, that's actually pretty cool. Kudos to these companies hip enough to engage their customers/detractors in such a fashion.

Similarly, last night I posted the photo above to my Flickr account as my daily 365 Project photo (which, after 12 days is still going strong thank you very much. ;-p) and within a few hours, I get a notice that I was just added as a contact by SanDisk Corp. For what nefarious purposes, they have not yet revealed but pretty interesting nevertheless.

[UPDATE]: A few hours after posting this entry, I was added as a contact on Flickr by the e-Commerce Manager for The New Yorker Hotel and then received an email from him thanking me for taking pictures of his hotel, namely this photo. I should ask him for a discount. ;-p

So, a bit Big Brother-ish somewhat but overall it's interesting to see that an increasing number of companies either see value in these social media sites or are at least willing to feel around to see how they can work it to their favor.


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This page contains a single entry from the blog posted on January 13, 2009 12:36 PM.

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